Proposals are sales documents and scope documents. Read them like both.
Normalize the scope
List phases, meetings, renderings, engineering, and CA. Mark missing pieces as costs you will still pay.
Fee apples-to-apples
Convert percent, fixed, and hourly into a comparable band for your construction estimate.
Team and time
Who does the work? How busy is the studio? A principal’s portfolio with a junior-only delivery team is a different product.
Chemistry check
You will make hundreds of micro-decisions together. Prefer clear communicators.
Decision grid
- Scope completeness
- Relevant experience
- Fee clarity
- Schedule realism
- Trust and communication